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Playing games has become the #1 activity on mobile phones (70%), even over social media (55%) and texting (46%). With audience sizes rivaling those of broadcast and social media, it's no wonder why retailers and brands are increasingly turning to mobile gaming. Look at some of the most recent research on consumer behaviors.
Smartphone is #1 device used for online shopping (Statista)
Mobile gaming is #1 activity on mobile phones (Data.ai)
Two-thirds of the U.S. play mobile games regularly (The ESA)
67% change their behavior based on discounts (Capital One)
Connected RewardsTM combines three crucial ingredients: the large reach of mobile game audiences, the appeal of in-game brand rewards, and the budget-friendly cost of partner-funded media.
Nearly 3 out of every 4 consumers play mobile games. They are sitting dormantly in your channels. Activate this segment and drive more engagement and traffic.
Through Mobivity’s Connected Rewards marketplace, game publishers and brands can offer incentives players truly want. Real-world rewards.
With Connected Rewards, you can completely fund your offer costs or media costs. You won’t find this flexibility anywhere else.
Loyalty program sign-up is no longer a passive first step—it’s a critical moment of influence. With 72% of chains offering some kind of reward to join, generic discounts and point offers aren’t enough to stand out. This report helps you understand what’s working now so you can refine your enrollment strategy with real benchmarks and behavior-driven insights.
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The Connected RewardsTM marketplace connects brands and game developers to their target customers. As players continue to play mobile games, they are able to seamlessly earn and redeem rewards from brands they love.
Solutions for Brands
Solutions for Developers
3 billion people play mobile games for entertainment. They also eat and shop in the real world. We connect their virtual world of mobile games to real-world brand rewards, creating a powerful win-win-win for all.
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Boost loyalty program engagement
Increase app downloads
Find and reactivate lapsed customers
In head-to-head tests, brand offers using Connected Rewards consistently outperform standard brand offers across all marketing metrics – from cost to efficacy to redemptions!
Connected Rewards
Delivered/Yr.
Higher Redemptions
than Standard Offers
Higher Repeat Purchase Rate (RPR)
